A commercial film director whose work is heavily inspired by his love for skateboarding, sports, lifestyle, and automotive culture. Juffrie grew up in Singapore, where he was exposed to the world of extreme sports from a young age. He quickly fell in love with the fast-paced, adrenaline-fuelled lifestyle and knew that he wanted to make a career out of it.

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After graduating from school, Juffrie began working as a dop/director, using his passion for skateboarding, fashion, lifestyle and sports to create visually stunning commercials. His work quickly gained recognition in the industry, and he soon found himself working with big brands. 

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Juffrie’s style is edgy and bold, with a focus on capturing the raw energy and emotion of his subjects. He often incorporates elements of skateboarding, fashion, sports and the outdoor lifestyle into his work, creating visually stunning pieces that are both dynamic and thought-provoking.

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Through his work, Juffrie hopes to inspire others to follow their passions and embrace their individuality. He believes that skateboarding, fashion, and lifestyle are all interconnected, and that by exploring these areas, we can discover new perspectives and push boundaries in our own lives.

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When he’s not on set, Juffrie can be found skating through the streets of Singapore, snowboarding mountains of Japan or exploring the unknown seeking inspiration. He continues to push himself creatively, always seeking new ways to express his unique vision and inspire others. His passion for his work is contagious, and he has inspired a new generation of filmmakers and athletes to pursue their dreams with the same level of enthusiasm and dedication that he brings to his craft.